In the 1970s, Swedish Match launched Tre Ankare snus, the first snus packaged in small paper
pouches – known today as Original Portion. Many preferred this type of snus since they did not
have to shape a portion with their fingers, which meant less risk of mess and spilling.
This marked the beginning of a new era for snus.
Some 20 years later, White Portion was launched. The pouch’s surface is dryer,
offers less drip and a longer-lasting flavor release compared with the standard
original portions. Today, there is also All White Portions, which unlike other
portion snus is completely white before, during and after use.